Client work · Brand & Identity
Halo — identity for a calm-tech brand
Halo Sleep · Wellness hardware · 2025
One soft geometric mark that scales from an app icon to a 2-metre retail wall.
The design craft
Custom monoline mark built on a 12-unit grid, dusk-to-dawn gradient system, bespoke wordmark.
The production craft
Variable logo files, motion logo in Lottie, print-ready dielines for three box sizes.
Delivered
Logo & wordmark
Brand guidelines (64pp)
Packaging system
Motion logo
Social kit