The constraint
Shoppers asked the same 40 questions, and the team answered every one by hand.
The strategy
We focused the engagement on the moments where Sage Beauty could create the clearest customer advantage, then aligned the visual system and production roadmap around those priorities.
The design system
Conversational UI that feels like a beauty advisor, not a bot.
Engineering and delivery
Retrieval over catalogue and policies, Shopify order lookup, guarded human handoff.
Launch
A staged release, quality review and measurement plan protected the customer experience while the new system went live.
The result shown here is demonstration content pending an approved client quote.